For the past 15 years, I’ve worked as a Brand Creative Director and Head of Brand Experience in the retail fashion apparel industry. I am a builder of cross-functional brand teams that deliver world class experiences across multiple channels.

I have guided creative teams across Africa, the Middle East, and Asia, bringing together diverse perspectives to create local and global brand campaigns, flagship retail store experiences, and centre of culture moments that build lasting relationships and deliver business results.

In my experience, leadership is about cross functional clarity, unlocking raw talent, and clearly aligning creativity with business goals. I lead with my core values, communicating with clarity and co-creating a vision that instills trust and drives purpose.