“Carlos is brilliant at what he does! One part creative, one part commercial and two parts people leader, all the right ingredients needed for a perfect creative business partner.”

Hervé Bullot - Senior Director, Brand Marketing, Levi Strauss & Co, East Asia Pacific

I had the pleasure of working closely with Carlos Collins, our Brand Creative Director, on several key projects. Carlos partnered with my marketing and brand experience team to develop innovative and culturally relevant campaigns for markets across Asia, including Japan, Korea, and Southeast Asia. His leadership and creative vision were instrumental in the success of our NewJeans 501 Campaign, which significantly resonated with Women and Gen Z audiences.

Additionally, Carlos has a remarkable talent for bringing campaigns to life in a store environment. His keen understanding of in-store dynamics and consumer behavior helped transform our retail spaces, creating immersive brand experiences that captivated customers and boosted engagement.

Carlos is a true asset to any team, and his contributions have been pivotal in elevating our brand's presence in these key markets. I highly recommend him for any role that requires innovative thinking, strong leadership, and a deep understanding of global markets.

Dominique Durward - Global Training Lead, Levi Strauss & Co

Carlos and I have worked together for over 18 years across Africa to Asia. He has become an adaptable global creative brand leader, having progressed across various roles where I have watched him share his creativity and innovative ideas come to life in many of the campaigns and projects he influenced.

We partnered to ensure that cross team collaboration enabled success to support many learning events and brand campaigns and always managed to have fun. He is empathetic and believes in profits through principles having volunteered at many community events , using his skills in particular his photography to help tell the important stories of giving back.

I recommend him as a DTC focused, Global Creative leader who can help brands bring their visions to life and deliver inspiring results.

Neil Pryde - Regional Vice President, Brand Marketing, CROCS

Carlos reported to me as head of Visual Merchandising and Brand Experience (Asia Middle East and Africa) when I was at Levi’s. He had been doing a great job in South Africa and had built strong relationships with the global team over the years so I promoted him to head up the region. He responded to the challenge superbly.

Strong on the technical side, adept at team building skills and leveraging his creative skill set he blossomed. He is now a seasoned Asia lead who is detail oriented but simultaneously sees the bigger strategic view. I would gladly work with Carlos again as I know I can trust his agility, creativity, adaptability and above all integrity.

Nuholt Huisamen - Managing Director, Senior Vice President, East Asia Pacific, Levi Strauss & Co

I have worked alongside Carlos for over 20 years in different markets and have seen his tremendous growth. He and his various teams, have been invaluable to the many business units they were part of.

Carlos is brilliant at what he does! One part creative, one part commercial and two parts people leader, all the right ingredients needed for a perfect creative business partner.

He is incredibly passionate and brings a lot of energy. Nothing is too much of a challenge and he is always looking for solutions. He will be an enormous asset to any business.

He is an incredible human being and I recommend him very highly!

Mei Yi Chang - Sustainability consultant.

I was hired by Carlos for my role in Levi's and worked with him for eight years- by far the most rewarding and memorable experience of my career. He is an enterprising leader who built our team from the ground up, creating a collaborative and supportive environment with his strategic vision.

Under Carlos' direction, our team consistently delivered successful creative campaigns, content and impactful brand experiences for the region. He always challenged us to think innovatively and push boundaries, while providing the necessary support and resources to achieve our goals. He fostered a culture of teamwork, trust and mutual respect, empowering each team member to reach our full potential and managed the energy well, keeping us motivated even in challenging times.

Paolo Delfino - Managing consultant, Creative Director, Founder of Skunkworks Communications

Carlos is a rare breed: creative catalyst, brand marketing maestro and transformative team-builder.

I’ve had the pleasure of working with Carlos as the creative agency liaison across a number of campaigns for Levi’s. While client-agency relationships often serve up clichés that many come to expect from such work dynamics, Carlos tended to subvert those norms: diving into the trenches and burning the midnight oil alongside the team, scavenging for solutions and problem-solving the most unenviable of problems, Carlos always had our backs.

As a leader, he is a change-maker. As someone to work alongside, he is a true comrade in arms. As a person, he’s an absolute gem of a human being who you will be glad to have crossed paths with, in your life.