For the past 15 years, I’ve worked as a Brand Creative Director and Head of Brand Experience in the retail fashion apparel industry. I am a builder of cross-functional brand teams that deliver world class experiences across multiple channels and regions.

I have guided creative teams across Africa, the Middle East, and Asia, bringing together diverse perspectives to create local and global brand campaigns, flagship DTC store experiences, and centre-of-culture moments that create new brand-fans and deliver business results.

In my experience, leadership is about creating cross-functional calm, unlocking local talent, and clearly aligning business goals to the creative execution. I lead with my core values, communicating with clarity and co-creating a vision that instills trust and drives purpose in reaching our collective goals.