I was raised in Cape Town, a city that taught me to see the world through cultural contrast and character. Since then, I’ve lived and worked across Africa, the Middle East, and Asia—each place sharpening my creative lens and leadership approach.

My journey began on the retail shop floor, where I became fascinated by how people move, choose, and connect. Visual merchandising was my creative entry point, but understanding behaviour and building meaningful brand experiences became the real drivers.

I’ve walked the backstreets of Tokyo and the vibrant heart of Johannesburg’s CBD—not as a tourist, but as a builder of ideas. Across borders and languages, I’ve led teams, created work that resonates, and helped brands speak in ways that matter.

At the core of everything I do is this belief: creativity must serve a purpose, and leadership must serve people. Whether I’m developing a global campaign or shaping the energy of a store, I aim to bring clarity, connection, and meaning to the work—because that’s where impact lives.